NeonWizard Posted June 16, 2004 Report Share Posted June 16, 2004 The Gmail advertising concept is simple. When you log into the Gmail to retrieve and view your e-mail, the service automatically scans the contents of the email and displays a relevant ad on the screen for you to see. Although it has been said that neither Google nor the advertiser "knows" the text or essence of the e-mail message, this is not strictly true: if you click on the link to the ad, it can be reasonably inferred that the text of the e-mail in some way related to the advertiser's service. Moreover, like any e-mail provider, the text of your Gmail is stored and subject to subpoena. I can envision a situation where an advertiser, paying Google hundreds of thousands of dollars, claims that Google failed to "insert" its ads in relevant e-mails, or inserted a competitor's ads instead (or in addition to, or more prominently). In the course of the ensuing litigation, wouldn't both the ads themselves and the text of the messages into which they were inserted be relevant, and therefore discoverable? I can't imagine why not. Read Article Quote Link to comment Share on other sites More sharing options...
bvw Posted June 16, 2004 Report Share Posted June 16, 2004 If an email contains the word "Windows" would I get an advert for Microsoft or a double glazing one ? :unsure: Quote Link to comment Share on other sites More sharing options...
pwp Posted June 18, 2004 Report Share Posted June 18, 2004 If an email contains the word "Windows" would I get an advert for Microsoft or a double glazing one ? :unsure:glasses :D Quote Link to comment Share on other sites More sharing options...
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.