Scarecrow Man Posted June 26, 2006 Report Share Posted June 26, 2006 Microsoft should acquire Yahoo! in order to fend off Google and solidify the software giant's Internet presence, according to a Friday report by Merrill Lynch.“The possible acquisition of Yahoo would be a strategic positive in our view,” said Justin Post, a Merrill Lynch analyst and author of the report.Post said that Microsoft’s goal is to make advertising a significant new revenue stream, possibly even larger than the core operating system business, and buying Yahoo! would be a large step in that direction..“A Yahoo/MSN-Microsoft combination would have garnered approximately 41% share in the US of search queries [in April] versus Google (nasdaq: GOOG - news - people ) with 44%,” Post said.Full Story Quote Link to comment Share on other sites More sharing options...
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