Guest Grim Reaper Posted November 29, 2003 Report Share Posted November 29, 2003 Ananova: 'Bloodvertising' to hit UK streets Advertisements in bus shelters for a new video game called Gladiator: Sword of Vengeance, will seep 'blood'.The company behind the so-called Bloodvertising say the adverts will be put up around the country in two weeks time.Acclaim Entertainment say the game, set in the year 106AD, is the bloodiest ever.In the adverts, cartridges of red dye will be placed behind clear sheets of film and released over a six-day period. The 'blood' will slowly appear to spill out on the streets and drip onto the pavements. The adverts will remain for a week.The company say they have been cleared to erect the posters and have employed cleaners to clean the dye off the footpaths at the end of the week.Shaun White, Communications Manager at Acclaim, said: "The concept of 'Bloodvertising' ties in with our marketing strategy and sticks to the theme of blood and carnage which is consistent throughout the Gladiator video game."Ananova Quote Link to comment Share on other sites More sharing options...
monkey Posted November 29, 2003 Report Share Posted November 29, 2003 :P :D sounds good Quote Link to comment Share on other sites More sharing options...
Tankus Posted November 29, 2003 Report Share Posted November 29, 2003 How long before somebody has a court case for slipping on the dye .......or cleaning bills for soiled clothes.....? Quote Link to comment Share on other sites More sharing options...
Chris Posted November 29, 2003 Report Share Posted November 29, 2003 ...and for Police time for an apparent stabbing. Quote Link to comment Share on other sites More sharing options...
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