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Apple told to halt 'world's fastest' claims for G5


Chris
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The Council of Better Business Bureaus has recommended that Apple Computer discontinue comparative performance claims regarding its Power Mac G5 desktop.

Acting on a tip from Apple rival Dell, the council's National Advertising Division (NAD) "determined that the evidence provided by Apple did not provide a reasonable basis for its broad unqualified claims that its Power Mac G5 is 'the world's fastest, most powerful personal computer' and that it 'edged out the competition on integer.'"

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It's about time. The marketing people in the PC industry get away with some rediculous claims sometimes but the MAC claim was so obviously false that I was a bit puzzled as to why they continued using it in their adverts even after it was exposed by independent benchmark results.

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