Scarecrow Man Posted April 19, 2006 Report Share Posted April 19, 2006 The advert enforcerIf a new idea from Philips catches on, the company may not be very popular with TV viewers. The company's labs in Eindhoven, The Netherlands, has been cooking up a way to stop people changing channels to avoid adverts or fast forwarding through ads they have recorded along with their target programme.The secret, according to a new patent filing, is to take advantage of Multimedia Home Platform - the technology behind interactive television in many countries around the world. MHP software now comes built into most modern digital TV receivers and recorders. It looks for digital flags buried in a broadcast, and displays messages on screen that let the viewer call up extra features, such as additional footage or information about a programme.Full Story Quote Link to comment Share on other sites More sharing options...
Thos Posted April 19, 2006 Report Share Posted April 19, 2006 Oh, dearie me.Thos. Quote Link to comment Share on other sites More sharing options...
r4may Posted April 19, 2006 Report Share Posted April 19, 2006 That would contravene our human rights, but then there is always the 'OFF' Switch. :P :P Quote Link to comment Share on other sites More sharing options...
Tankus Posted April 19, 2006 Report Share Posted April 19, 2006 whats giving me the arse on channel 4 is the way that the volume goes up during the adverts ..... Its making my remote batteries run out faster ..........exercise for couch spuds ...... Quote Link to comment Share on other sites More sharing options...
CurlyWhirly Posted April 19, 2006 Report Share Posted April 19, 2006 I must admit that I fast forward past the adverts when I record TV programmes using my DVD recorder.I also used to do the same when I used to have a Sky+ digibox.I think it's a bit of a cheek personally as we all should have the choice of whether we want to see adverts or not Quote Link to comment Share on other sites More sharing options...
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