AlanHo Posted November 10, 2007 Author Report Share Posted November 10, 2007 An old retailing friend once told me that the original reason for the £5.99 etc price was not to con shoppers - but to reduce till fraud by shop assistants.Such pricing virtually ensured that change had to be given - which then required the sale to be rung up on the till and the till opened. Full pound pricing made it too easy for the assistant to just take the money off a busy shopper who was in a rush and did not need to wait for change. Quote Link to comment Share on other sites More sharing options...
Watchful Posted November 10, 2007 Report Share Posted November 10, 2007 An old retailing friend once told me that the original reason for the £5.99 etc price was not to con shoppers - but to reduce till fraud by shop assistants.Such pricing virtually ensured that change had to be given - which then required the sale to be rung up on the till and the till opened. Full pound pricing made it too easy for the assistant to just take the money off a busy shopper who was in a rush and did not need to wait for change.Same old story then of the minority spoiling things for the majority Quote Link to comment Share on other sites More sharing options...
expertec Posted November 10, 2007 Report Share Posted November 10, 2007 I used to work for HMV... and a lot of the time, it was my job to stick price labels on CD and DVD cases... for many products, they had introduced a scheme (I forget what it was called... Simple Pricing or something) whereby items were priced in whole pounds... it was quite a success, apparently people don't mind paying an extra penny... Quote Link to comment Share on other sites More sharing options...
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