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More Pop Ups........


Tankus
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The media Guardian

Internet users will continue to be plagued by unwanted pop-up adverts after a US judge ruled websites can do nothing to prevent companies placing ads on their pages without permission.

"Alas, we computer users must endure pop-up advertising," district judge Gerald Bruce Lee ruled in a US court in Virginia.

While this ruling applies only to America, other US-based web judgments have tended to set a precedent on this side of the Atlantic.

The decision is a blow to the owners of websites that have been plagued by rogue advertising.

Over the past two years online publishers have filed more than a dozen lawsuits against internet advertising firms Gator Corporation and WhenU.com.

The companies operate by offering web surfers free software or downloads, such as video players or screen savers, that come with ad serving programmes attached.

Once downloaded they will then be shown pop-up adverts independent of the website they are visiting.

Gator the happy bunnies

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Nice one, bluesman. Good ideas spread fast.

The suit was brought by removal company U-Haul International, which said it was considering an appeal.

Last year Gator reached an out of court settlement with a dozen media companies, including the Washington Post and Dow Jones, over similar complaints.

Gator also faces outstanding suits from other online publishers.

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