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In name dispute, it's Googles vs. Google


Chris
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Internet search giant Google is the target of a trademark complaint filed by the owners of children's Web site Googles.com.

Stelor Productions, the company that owns and operates Googles.com, said Wednesday it has initiated trademark proceedings with the U.S. Patent and Trademark Office against Google. The complaint is based on Stelor's belief that the search engine has begun infringing on its brand name.

The company said it filed two separate actions, asserting that Google has overstepped its rights to market goods and services aimed at children, based on Stelor's own trademark rights on the Googles.com name.

Googles.com, which centers on a group of friendly, four-eyed alien characters, came online in 1997. It sells children's goods ranging from toys to clothing and also serves as an entertainment site offering e-mail, an online diary, and other Web community features aimed at children ages 2 to 10. Darnestown, Md.-based Stelor acquired the rights to market the so-called "Googles from Goo" alien characters in 2002 from their original creator, who trademarked the name in 1997 for use with toys, clothes, online services and other media.

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If the names are registered with the USPTO - which they must be for an infringement claim to be filed - then it is entirely the fault of that office (the USPTO) for not informing both parties of a possible conflict at the time of the registration of one or the other. That is assuming that an exclusion on the grounds of a lack of originality was not filed by the USPTO when the later registrant made his application.

Storms and teacups come to mind. Who has even heard of Googles? They are most likely expecting a big settlement payout from Google. Remember the USA is where the current litigation/compensation culture originated.

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