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iPod mini outcry prompts price review


Tankus
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Apple Computer is set to review the UK pricing of its iPod mini music player, launched on Tuesday, after complaints about a substantial mark-up for non-US buyers of the device.

The iPod mini will go on sale next month in the US for $249 - which would translate to a UK price of £162 including VAT if today's exchange rates were applied. Yet Apple's UK arm announced on Tuesday that it plans to sell the device for £38 more, at £199, immediately sparking an outcry from the company's European customers.

Now a senior Apple executive has said the company will review its pricing outside the US, and blamed the high pricing on the continuing weakness of the dollar against other currencies.

iPod mini outcry prompts price review

Another example of the UK population being seen as an easy mug

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